Another costly study to confirm the bleeding obvious:
Psychologist Sam Gosling analyzed the Facebook profiles of 236 college-aged people, who were also asked to fill out personality questionnaires. The study, which will be published in an upcoming issue of the journal Psychological Science, included surveys that were designed to assess not only how study participants viewed themselves in reality, but also what their personalities would be like if they had all of their ideal traits. Specifically Gosling and colleagues measured openness, agreeableness, conscientiousness, extraversion and neuroticism. And when they sized up the survey results against participants’ Facebook profiles, it quickly became clear that, instead of putting out gilded versions of themselves, people’s online profiles were in keeping with what they were actually like in real life.
